A co-founder of the Vera Bradley Company talks about creativity in leadership, entrepreneurship, and the difference between leadership and management.
Patricia Miller
Featured Leadership Topics
Lead Across Sectors
“Be fiscally responsible. Be morally responsible. Same thing.”
Description of the video:
Scarpino: Do you think of yourself as a role model?
Miller: You know, I do. I do. I think it’s important to do that. If someone calls me and asks for -- it happened yesterday -- I had a phone call and someone said, I have some great ideas for bags. And then they said, I am not going to take any business away from you, but I don’t know where to start. We had to help. We had people that would listen to us and give us some advice. The best advice is no advice. The best advice is to throw back questions and let that person answer some questions, which is what happened to us.
Scarpino: Who supplied you with advice, particularly when you were thinking in terms of creating Vera Bradley?
Miller: When we started with this idea we needed most of –both Barb and I are somewhat right and left brained. Barb is definitely more right brained than me. She is very, very creative. Very talented. Very talented designer. I am probably more left brain. So, we went to SCORE: Service Core of Retired Executives. A friend of ours who had a design business, furniture and interior design business, said you should go to SCORE. So, I looked it up in the phone book, and we have a SCORE chapter in Fort Wayne. I called. They sent out the form. Do you need help with marketing, sales, finance, and I checked all of them. I took our box which was our office with some of our prototypes in; it was our office. George Cook was the person they had us see, and he had just retired as Executive VP from Grey Magnum Wire, which is a branch of Alcoa. George being an accountant was just the right person for us. He is still here. In fact I was saying I am going to call him this week because I haven’t talked to him in a while. He is in his late eighties now and a wonderful man, taught me so much, because he’s the one that never answered my questions. I said George, we need a system; we need to be plugged into a system thinking of a franchise or something. He said “I can’t do that.” You have to walk before you run; you need to figure things out. Being in business, this is our twenty fifth year in business, we figured some things out. We still have a long way to go, but we did figure some things out and he was a huge help. Huge.
Storytelling
“I feel every year we have been in business has been the most exciting year.”
Description of the video:
Scarpino: Do you think of yourself as a role model?
Miller: You know, I do. I do. I think it’s important to do that. If someone calls me and asks for -- it happened yesterday -- I had a phone call and someone said, I have some great ideas for bags. And then they said, I am not going to take any business away from you, but I don’t know where to start. We had to help. We had people that would listen to us and give us some advice. The best advice is no advice. The best advice is to throw back questions and let that person answer some questions, which is what happened to us.
Scarpino: Who supplied you with advice, particularly when you were thinking in terms of creating Vera Bradley?
Miller: When we started with this idea we needed most of –both Barb and I are somewhat right and left brained. Barb is definitely more right brained than me. She is very, very creative. Very talented. Very talented designer. I am probably more left brain. So, we went to SCORE: Service Core of Retired Executives. A friend of ours who had a design business, furniture and interior design business, said you should go to SCORE. So, I looked it up in the phone book, and we have a SCORE chapter in Fort Wayne. I called. They sent out the form. Do you need help with marketing, sales, finance, and I checked all of them. I took our box which was our office with some of our prototypes in; it was our office. George Cook was the person they had us see, and he had just retired as Executive VP from Grey Magnum Wire, which is a branch of Alcoa. George being an accountant was just the right person for us. He is still here. In fact I was saying I am going to call him this week because I haven’t talked to him in a while. He is in his late eighties now and a wonderful man, taught me so much, because he’s the one that never answered my questions. I said George, we need a system; we need to be plugged into a system thinking of a franchise or something. He said “I can’t do that.” You have to walk before you run; you need to figure things out. Being in business, this is our twenty fifth year in business, we figured some things out. We still have a long way to go, but we did figure some things out and he was a huge help. Huge.
Inspire Followership
“I worked there from before the time I could even see over the counter. And I think that is the basis of my lifelong love of business because I did everything in that little store that I do here or have done in business.”
Description of the video:
Scarpino: Do you think of yourself as a role model?
Miller: You know, I do. I do. I think it’s important to do that. If someone calls me and asks for -- it happened yesterday -- I had a phone call and someone said, I have some great ideas for bags. And then they said, I am not going to take any business away from you, but I don’t know where to start. We had to help. We had people that would listen to us and give us some advice. The best advice is no advice. The best advice is to throw back questions and let that person answer some questions, which is what happened to us.
Scarpino: Who supplied you with advice, particularly when you were thinking in terms of creating Vera Bradley?
Miller: When we started with this idea we needed most of –both Barb and I are somewhat right and left brained. Barb is definitely more right brained than me. She is very, very creative. Very talented. Very talented designer. I am probably more left brain. So, we went to SCORE: Service Core of Retired Executives. A friend of ours who had a design business, furniture and interior design business, said you should go to SCORE. So, I looked it up in the phone book, and we have a SCORE chapter in Fort Wayne. I called. They sent out the form. Do you need help with marketing, sales, finance, and I checked all of them. I took our box which was our office with some of our prototypes in; it was our office. George Cook was the person they had us see, and he had just retired as Executive VP from Grey Magnum Wire, which is a branch of Alcoa. George being an accountant was just the right person for us. He is still here. In fact I was saying I am going to call him this week because I haven’t talked to him in a while. He is in his late eighties now and a wonderful man, taught me so much, because he’s the one that never answered my questions. I said George, we need a system; we need to be plugged into a system thinking of a franchise or something. He said “I can’t do that.” You have to walk before you run; you need to figure things out. Being in business, this is our twenty fifth year in business, we figured some things out. We still have a long way to go, but we did figure some things out and he was a huge help. Huge.
Lead Authentically
“I think that I know who I am. I’m the same person. I’m the same person to everyone.”
Description of the video:
Scarpino: Do you think of yourself as a role model?
Miller: You know, I do. I do. I think it’s important to do that. If someone calls me and asks for -- it happened yesterday -- I had a phone call and someone said, I have some great ideas for bags. And then they said, I am not going to take any business away from you, but I don’t know where to start. We had to help. We had people that would listen to us and give us some advice. The best advice is no advice. The best advice is to throw back questions and let that person answer some questions, which is what happened to us.
Scarpino: Who supplied you with advice, particularly when you were thinking in terms of creating Vera Bradley?
Miller: When we started with this idea we needed most of –both Barb and I are somewhat right and left brained. Barb is definitely more right brained than me. She is very, very creative. Very talented. Very talented designer. I am probably more left brain. So, we went to SCORE: Service Core of Retired Executives. A friend of ours who had a design business, furniture and interior design business, said you should go to SCORE. So, I looked it up in the phone book, and we have a SCORE chapter in Fort Wayne. I called. They sent out the form. Do you need help with marketing, sales, finance, and I checked all of them. I took our box which was our office with some of our prototypes in; it was our office. George Cook was the person they had us see, and he had just retired as Executive VP from Grey Magnum Wire, which is a branch of Alcoa. George being an accountant was just the right person for us. He is still here. In fact I was saying I am going to call him this week because I haven’t talked to him in a while. He is in his late eighties now and a wonderful man, taught me so much, because he’s the one that never answered my questions. I said George, we need a system; we need to be plugged into a system thinking of a franchise or something. He said “I can’t do that.” You have to walk before you run; you need to figure things out. Being in business, this is our twenty fifth year in business, we figured some things out. We still have a long way to go, but we did figure some things out and he was a huge help. Huge.
Inspire Followership
“The best advice is no advice. The best advice is to throw back questions and let that person answer some questions, which is what happened to us.”
Description of the video:
Scarpino: Do you think of yourself as a role model?
Miller: You know, I do. I do. I think it’s important to do that. If someone calls me and asks for -- it happened yesterday -- I had a phone call and someone said, I have some great ideas for bags. And then they said, I am not going to take any business away from you, but I don’t know where to start. We had to help. We had people that would listen to us and give us some advice. The best advice is no advice. The best advice is to throw back questions and let that person answer some questions, which is what happened to us.
Scarpino: Who supplied you with advice, particularly when you were thinking in terms of creating Vera Bradley?
Miller: When we started with this idea we needed most of –both Barb and I are somewhat right and left brained. Barb is definitely more right brained than me. She is very, very creative. Very talented. Very talented designer. I am probably more left brain. So, we went to SCORE: Service Core of Retired Executives. A friend of ours who had a design business, furniture and interior design business, said you should go to SCORE. So, I looked it up in the phone book, and we have a SCORE chapter in Fort Wayne. I called. They sent out the form. Do you need help with marketing, sales, finance, and I checked all of them. I took our box which was our office with some of our prototypes in; it was our office. George Cook was the person they had us see, and he had just retired as Executive VP from Grey Magnum Wire, which is a branch of Alcoa. George being an accountant was just the right person for us. He is still here. In fact I was saying I am going to call him this week because I haven’t talked to him in a while. He is in his late eighties now and a wonderful man, taught me so much, because he’s the one that never answered my questions. I said George, we need a system; we need to be plugged into a system thinking of a franchise or something. He said “I can’t do that.” You have to walk before you run; you need to figure things out. Being in business, this is our twenty fifth year in business, we figured some things out. We still have a long way to go, but we did figure some things out and he was a huge help. Huge.
About Patricia Miller
Patricia Miller has a highly successful record as a leader in the fields of business, philanthropy, and government. She earned her B.A. in education from Indiana University in 1960 and taught school in various locations in Indiana from 1960 through 1969.
Miller and her friend Barbara Baekgaard started a wallpaper hanging business in Fort Wayne called Up Your Wall. In 1982, the two women began the Vera Bradley Company, which they aimed at a niche market for high-end luggage, handbags, and accessories. Vera Bradley grew from a home-based company to one that, by fall 2005, employed more than 120 people and approached $100 million in sales.
In 1994, Miller and Baekgaard started the Vera Bradley Foundation for Breast Cancer. By 2007, their foundation had raised and donated several million dollars to the Indiana University School of Medicine. In 2004, Miller joined the campaign of Republican candidate for governor, Mitch Daniels. Daniels appointed her as Indiana’s first secretary of commerce.
Miller returned to Vera Bradley in 2006 and opened a new headquarters on the south side of Fort Wayne. The Indiana Historical Society honored her as an Indiana Living Legend in 2008.
Explore the complete oral history of Patricia MillerBorn or Made?
“Both. You can become a better leader. I can become a better leader. Every day I can.”
Leaders Are Readers
Books I Recommend
- Suite Francaise
—by Irene Nemirovsky
Fiction, History - No Ordinary Time
—by Doris Kearns Goodwin
Non-Fiction, Biography - Team of Rivals
—by Doris Kearns Goodwin
Non-Fiction, History - Winning
—by Jack Welch
Non-Fiction, Biography - Einstein: His Life and Universe
—by Walter Isaacson
Non-Fiction, Biography - Madam Secretary
—by Madeleine Albright
Non-Fiction, Autobiography